Has anyone else noticed that all the candy bar commercials have been featuring big fat slobs lately? Just what exactly is that supposed to entice me to believe about the product?

Wise men have known for decades that spending money on advertising has a dramatic effect on the thoughts and buying habits of those who are exposed to that advertising, and denying this fact with respect to ANY kind of advertising is just foolish and naive.

That said, just whose minds exactly are advertisers trying to change? Most commercials I see on TV offend me beyond reason because they infer that I (the unsuspecting dolt at the receiving end of the transmission) will absorb any amount of ludicrousness or at least internalize it in my decision making process (believing or not believing the content is irrelevant, what matters is that it affects your memory an thought processes, which in turn convinces you to buy the product you have the most exposure to, when that buying decision arises), and that the actual content of the commercial is not as important as how absurd it is. The complaint I have against this tactic is that there may be legitimately superior products out there, but the sellers are incapable of telling you how or why because it must be assumed that what is said on a TV commercial will be met with great skepticism, so they have no choice but to be vague, illicit, and disturbing. I have even seen commercials wherein I had no idea which product or company to be outraged at, because the subject ofthe advertisment was so eclipsed by extraneous sensationalism.

It's time for advertising to stop being a thrill ride, and start being a product introduction.